I was commissioned in 2019 to create, manage and launch the new start-up health & wellbeing company, Juice & Glow.

The brief asked for end-to-end brand development, starting with market research followed by logo design, tone of voice, packaging design, website front end design and UX as well as UI and asset creation/supply, working closely with the engineers, brand and setup all social channels and finally create and design product launch campaign.

 

With Stage 1, the in-depth market research and competitor analysis completed, I was armed with necessary data to start Stage 2, design a unique new three-stage logo to work across all marketing platforms. Stage 3, I sourced and selected the sustainable bottles and packaging needed. Stage 4, I created all designs and artwork from packaging, advertising, marketing collateral and more. Stage 5, (UX/UI) I designed the bespoke website front end design, with key focus on the user experience (UX) and supplying all assets for the interface (UI) and working directly with the site engineers, managed the site build.

Stage 6, I created all the social media designs and set-up, targeted campaigns on Facebook, Instagram (including Time Lapse Animations for stories) and Mailchimp customer emails. 

 

Juice & Glow launched in January 2020. We have since launched a successful campaigns in publications like VOGUE UK and LIFE Magazine and collaborated with high profile influencers to create brand awareness, generate traffic and convert site visits into sales.